About Trusterya Group

Building the future of trusted brands across Europe.

Our Story

Trusterya Group was founded on a simple belief: trust is the most valuable currency in modern business. In a world of skepticism and information overload, brands that earn trust don't just survive — they thrive.

We started by asking a fundamental question: what if we built a holding company where every portfolio brand shared the same DNA — transparency, integrity, and a genuine commitment to improving lives?

Today, we're building that vision across healthcare, wellness, and digital innovation. From Estonia to the rest of Europe, we invest in brands that people can rely on, creating an ecosystem where trust becomes a competitive advantage.

2025 Founded
10+ European Markets
2 Portfolio Companies
100% Trust-Driven

Our Mission

To build and scale brands that stand for trust, transparency, and long-term value. We empower companies to grow responsibly across borders and generations, creating products and services that genuinely improve lives.

Our Vision

A future where trust is the foundation of every business relationship. We envision a portfolio of brands recognized across Europe for their integrity, innovation, and positive impact — proving that doing good and doing well go hand in hand.

CORE VALUES

These principles guide every decision we make and every company we build.

Trust First

Trust isn't just our name — it's our operating principle. We earn trust through consistency, transparency, and delivering on our promises. Every brand in our portfolio must meet the highest standards of integrity and reliability.

Integrity Always

We do what's right, even when no one is watching. Integrity means honest communication, ethical business practices, and accountability at every level. We hold ourselves and our portfolio companies to these standards without exception.

Innovation with Purpose

Innovation without integrity is reckless. We embrace new technologies and business models, but only when they serve a genuine purpose and create real value. Progress must be responsible and sustainable.

Shared Success

Collaboration fuels growth. We share knowledge, resources, and best practices across our portfolio. When one brand succeeds, we all learn. When one faces challenges, we all support. This is the power of the Trusterya ecosystem.

Long-Term Thinking

We don't chase quarterly results at the expense of sustainable growth. Our investment horizon is measured in decades, not quarters. We build brands that last, creating value for stakeholders across generations.

European Excellence

Based in Estonia, operating across Europe. We leverage the EU's regulatory framework, market access, and talent pool to build truly pan-European brands. Our companies think globally but operate with European values and standards.

Based in Tallinn, Estonia

We chose Estonia as our home for good reason. As one of Europe's most digitally advanced nations, Estonia offers the perfect environment for building modern, tech-enabled brands.

The country's e-Residency program, transparent regulatory framework, and strategic location make it an ideal base for pan-European operations. From Tallinn, we serve markets across the EU and UK.

Registry: Trusterya Group OÜ
Code: 17350394
Location: Tallinn, Estonia, European Union

Want to Learn More?

Explore our portfolio companies, discover partnership opportunities, or get in touch to discuss how we can work together.

View Our Companies Get in Touch